Your Attractive Heading

Innovative Design & SEO Expertise

01
Professional Experience

Digital Marketing Specialist

2018 to present
Arbutus Digital Inc.
Arbutusco.com

I fostered strong client relationships by delivering tailored marketing solutions. I led design initiatives, effectively incorporating client feedback, and developed a range of digital assets including landing pages, lead forms, SEO/SEM strategies, analytics, email campaigns, graphics, and more. I crafted UI/UX designs to maintain client brand identity using tools such as Adobe Creative Cloud and Figma. Additionally, I coordinated with external contractors and vendors to ensure timely project delivery, utilized HTML5, CSS3, jQuery, and minor PHP for web development, and conducted final quality control reviews. My role also involved researching and implementing innovative technologies to keep strategies cutting-edge.

Creative Services Manager

2010 to 2022
Moresbey Media Inc.
Moresbymedia.com

As the sole lead designer, I maintained and produced web, graphic, and print assets for various departments and products, enhancing visibility and engagement to boost lead conversion. I implemented SEO best practices and utilized Google Analytics to provide actionable data to the team and managers. I developed interfaces and graphics for blogs and mini websites, supporting the marketing department in incorporating brand identity and market awareness. Additionally, I managed specific budgets and reported overall expenditures to the Director of Marketing. I also designed and built email campaigns, implementing, testing, and coding templates using Pardot, MailChimp, and HubSpot.

02
Skills

Expertise & Abilities

  • Concept Development (UI)
  • Strategic Planning (UX)
  • SEO & SEM
  • Development trends across multiple devices
  • Graphic Design
  • Adobe Creative Cloud, Figma
  • HTML, CSS, Sass, Knowledge of PHP
  • Web API
  • jQuery
  • Promotional Concepts
  • Social Media Creatives
  • Social Media Management
  • Hubspot, Zoho, Pardot, Salesforce, Moz, SERanking, Ahrefs, and more
  • WordPress and Drupal CMS
  • Asana, Clickup
  • Github, Atlassian (Bitbucket, Source Tree)
03
Portfolio

Creative Works

Web design, development, project management

Development, project management, photo optimization, content

SEO, Google Ads, content

Migration from Drupal to WordPress, design, development

Web design, development, SEO, FB Ads

Web design, development, interdepartmental collaboration

04
Other

Other Examples

Saskia Say: Pro Bono for local triathlon coach (event page, media, print)

Constant Content: Customer Journey using Figjam

05
About Me

Kalani Diehl

“I’m driven by producing work that makes my clients happy and take pride in my ability to tackle challenges analytically, one step at a time.”

I am a seasoned Digital Marketing Specialist with over a decade of experience in SEO, web design, graphic design, and all things digital. When I’m not busy restructuring company websites and collaborating with external vendors to create data-driven masterpieces, you can find me running marathons or participating in triathlons. Fun fact: I’ve been to Hawaii over 20 times, which might explain my laid-back yet committed work ethic. I’m driven by producing work that makes my clients happy and take pride in my ability to tackle challenges analytically, one step at a time. My colleagues describe me as creative, and I relish the freedom my job gives me to be just that. At the end of the day, you’ll find me unwinding with one of my favourite shows, recharging for another day of doing my best and learning from every experience.